US Patent Issued to Quantcast on Aug. 25 for "Contextual content optimization" (British Inventors)

ALEXANDRIA, Va., Aug. 25 -- United States Patent no. 12,718,264, issued on Aug. 25, was assigned to Quantcast Corp. (San Francisco).

"Contextual content optimization" was invented by Sermetcan Baysal (London) and Andrew Stoddart (London).

According to the abstract* released by the U.S. Patent & Trademark Office: "A contextual optimization system consistently and reliably determines the context of locations of content and provides an interactive user interface that enables optimization of selection of highly relevant content locations by easily viewing the intersection of information related to actual content, relevance of context, and selections of content locations."

The patent was filed on Nov. 25, 2024, under Application No. 18/958,69...