US Patent Issued to Quad/Graphics on April 14 for "Using printed mail to retrieve consumer interest data" (Wisconsin, New York, Illinois, Texas Inventors)

ALEXANDRIA, Va., April 15 -- United States Patent no. 12,602,705, issued on April 14, was assigned to Quad/Graphics Inc. (Sussex, Wis.).

"Using printed mail to retrieve consumer interest data" was invented by Joshua James Golden (Larchmont, N.Y.), George Nicholas Forge (Milwaukee), Jose Francisco Granados (Dallas), Samuel Hamilton (Fox Point, Wis.), Brian M. Hollahan (Wheaton, Ill.) and Mario Trafficante (Sussex, Wis.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system and method of using printed mail to retrieve consumer interest data includes printing a scannable code on a printed mail piece, sending the printed mail piece out for postal delivery to a consumer and receiving a request from a mobile devi...