US Patent Issued to PLUS AIOS on Aug. 11 for "System and method for optimizing cross-channel marketing" (American, Canadian Inventors)

ALEXANDRIA, Va., Aug. 12 -- United States Patent no. 12,705,641, issued on Aug. 11, was assigned to PLUS AIOS Ltd. (Quebec, Canada).

"System and method for optimizing cross-channel marketing" was invented by Michael A. Cohen (New York), Philip Anthony Austin (El Dorado Hills, Calif.), Saachi Minocha (Plano, Texas), Alex Cote (Chambly, Canada) and Peter Ungberg (Queens, N.Y.).

According to the abstract* released by the U.S. Patent & Trademark Office: "One embodiment can provide a method and system for optimizing marketing plans. During operation, the system can collect historical customer data from a plurality of data sources, apply a machine learning technique to train a customer model based at least on the historical customer data, and o...