US Patent Issued to PANSO on Sept. 8 for "Unified platform for sales, marketing and guest intelligence" (American, Indian Inventors)

ALEXANDRIA, Va., Sept. 8 -- United States Patent no. 12,731,155, issued on Sept. 8, was assigned to PANSO LLC (Tiburon, Calif.).

"Unified platform for sales, marketing and guest intelligence" was invented by Britney Ziegler (Tiburon, Calif.) and Anuj Luthra (Tiburon, India).

According to the abstract* released by the U.S. Patent & Trademark Office: "A computer-implemented method for maintaining unified guest identity records across heterogeneous hospitality data systems. The method receives guest interaction data from independent data sources operating on different schemas, normalizes identifiers through standardization algorithms, and applies two-stage matching comprising deterministic cryptographic hashing followed by probabilistic Baye...