US Patent Issued to NewsBreak Media Networks on May 20 for "Programmatic merchandising system and method for increasing in-store transaction conversions via heuristic advertising" (Tennessee Inventors)

ALEXANDRIA, Va., June 16 -- United States Patent no. 12,307,474, issued on May 20, was assigned to NewsBreak Media Networks Inc. (Knoxville, Tenn.).

"Programmatic merchandising system and method for increasing in-store transaction conversions via heuristic advertising" was invented by Robert Bradley (Knoxville, Tenn.) and Brian C. Nelson (Knoxville, Tenn.).

According to the abstract* released by the U.S. Patent & Trademark Office: "An automated advertising scheduling and distribution process reacts to the effectiveness of sales data. A hosted platform creates location-specific playlists based on key consumer variables that impact buying behavior, and dynamically performs data analytics. Utilizing a programmatic system and machine learning...