US Patent Issued to NBCUniversal Media on Aug. 4 for "Systems and methods for evaluating custom audience segments" (New Jersey, Tennessee, Florida Inventors)

ALEXANDRIA, Va., Aug. 5 -- United States Patent no. 12,699,636, issued on Aug. 4, was assigned to NBCUniversal Media LLC (New York).

"Systems and methods for evaluating custom audience segments" was invented by Boris Estulin (Princeton Junction, N.J.), Jeremy Elias Goldberg (Nashville, Tenn.) and Thomas Barr (Melbourne, Fla.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A non-transitory, computer-readable medium includes instructions, that, when executed, cause processing circuitry to receive, from an electronic device, a request regarding a custom segment defined by a first Boolean expression of a plurality of segments having elements corresponding to, or representative of, one or more electronic devices a...