US Patent Issued to Microsoft Technology Licensing on June 23 for "Linear programming-based dynamic blending model" (California Inventors)

ALEXANDRIA, Va., July 15 -- United States Patent no. 12,664,526, issued on June 23, was assigned to Microsoft Technology Licensing LLC (Redmond, Wash.).

"Linear programming-based dynamic blending model" was invented by Keqing Liang (Cupertino, Calif.), Konstantin Salomatin (San Francisco) and Noureddine El Karoui (Berkeley, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "In an example embodiment, a blending model is presented based on a linear programming approach. The blending model produces a slate of sponsored and non-sponsored pieces of content for display in a graphical user interface, with the ordering and placement of the sponsored and non-sponsored pieces of content selected in order to maximiz...