US Patent Issued to Maplebear on Sept. 22 for "Generative content based on user session signals" (California, Washington Inventors)

ALEXANDRIA, Va., Sept. 24 -- United States Patent no. 12,743,719, issued on Sept. 22, was assigned to Maplebear Inc. (San Francisco).

"Generative content based on user session signals" was invented by Karuna Ahuja (San Francisco), Girija Narlikar (Palo Alto, Calif.), Chakshu Ahuja (San Jose, Calif.) and Apurvaa Subramaniam (Renton, Wash.).

According to the abstract* released by the U.S. Patent & Trademark Office: "An online system employs real-time and pre-generated images for recommendation. The system leverages generative machine-learning models, such as diffusion models, to generate images dynamically. The selection and creation of these images rely upon user data and session data, which are collected during a user's application sessio...