ALEXANDRIA, Va., Dec. 2 -- United States Patent no. 12,488,368, issued on Dec. 2, was assigned to Maplebear Inc. (San Francisco).
"Systems and methods for intelligent promotion design with promotion scoring" was invented by Michael Montero (Palo Alto, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for scoring promotions are provided. A set of training offers are received, which include combinations of variable values. These combinations of variable values are converted into a vector value. The offers are paired and the vectors subtracted from one another, resulting in a pair vector. Metrics for the success of offers is collected, and are subtracted from one another for the paired o...