US Patent Issued to Maplebear on April 21 for "Determining user eligibility for content item presentation based on multiple objective-based metrics" (California, Washington, Indiana Inventors)

ALEXANDRIA, Va., April 21 -- United States Patent no. 12,608,725, issued on April 21, was assigned to Maplebear Inc. (San Francisco).

"Determining user eligibility for content item presentation based on multiple objective-based metrics" was invented by Tilman Drerup (Palo Alto, Calif.), Levi Boxell (Brownsburg, Ind.) and Rishikesh Yardi (Seattle).

According to the abstract* released by the U.S. Patent & Trademark Office: "An online system sends content items for display to client devices associated with users and detects actions associated with the content items performed by the users. The system accesses and applies machine-learning models to predict metrics for a set of users and generates a set of optimal values for the set of users ba...