ALEXANDRIA, Va., July 28 -- United States Patent no. 12,695,945, issued on July 28, was assigned to Manufacturing Resources International Inc. (Alpharetta, Ga.).

"Proof of play for images displayed at electronic displays" was invented by William Dunn (Alpharetta, Ga.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A display assembly providing proof of play information is disclosed. Content items, including static content files, each of which comprises a single image for display in each play instance for a period of consecutive seconds, are displayed at electronic display, at least in part by way of a media player. A unit controller causes a cumulative play count for each of the content items to be stored and ...