US Patent Issued to LiveRamp on Feb. 3 for "Privacy manager for connected tv and over-the-top applications" (Dutch Inventors)

ALEXANDRIA, Va., Feb. 3 -- United States Patent no. 12,541,618, issued on Feb. 3, was assigned to LiveRamp Inc. (San Francisco).

"Privacy manager for connected tv and over-the-top applications" was invented by Niels Baarsma (Amsterdam) and Martijn Eindhoven (Velserbroek, Netherlands).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system for processing privacy permissions for consumers utilizing vendor applications allows for recording, storing, and retrieving consent transactions performed by the users (data subjects) in data schemas. The system uses a number of hash-generated IDs, such that when a request is received to retrieve subject data, an organization ID (associated with the vendor or application) a...