ALEXANDRIA, Va., Sept. 30 -- United States Patent no. 12,745,829, issued on Sept. 29, was assigned to L'Oreal (Paris).

"Method and system for 3D hair virtual try on using physics simulation" was invented by Jason Tsz To Tang (Toronto), Hamza Yousaf (Toronto), Edmund Phung (Toronto), Yi Xin Lok (Toronto), Panagiotis-Alexandros Bokaris (Toronto) and Benjamin Askenazi (Toronto).

According to the abstract* released by the U.S. Patent & Trademark Office: "The methods, systems, devices and techniques in accordance with embodiments herein aim to bring a novel approach to Hair Virtual Try-on by replacing the natural hair of the user with a 3D representation (e.g. mesh, point cloud, implicit function, etc.) that mimics how real hair behaves. In an...