US Patent Issued to KGX Technologies on Aug. 18 for "System and method for consent-based tracking and providing targeted advertising" (California Inventor)

ALEXANDRIA, Va., Aug. 18 -- United States Patent no. 12,711,521, issued on Aug. 18, was assigned to KGX Technologies LLC (Santa Carlos, Calif.).

"System and method for consent-based tracking and providing targeted advertising" was invented by Mazen A. Skaf (San Carlos, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods of tracking and rewarding users of any of a variety of content hosting systems, such as search engines. In one embodiment, a method of rewarding a user of a search engine includes receiving secure identification information identifying a user, retrieving user account information using the secure identification information, receiving a search query associated with the use...