ALEXANDRIA, Va., Sept. 8 -- United States Patent no. 12,731,050, issued on Sept. 8, was assigned to Ivanti Inc. (South Jordan, Utah).
"Content delivery optimization" was invented by Mansu Kim (San Jose, Calif.), Suresh Kumar Batchu (Campbell, Calif.) and Benjamin Markines (Sunnyvale, Calif.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Content delivery optimization and recommendation is disclosed. A manner of delivering a content object to a mobile device may be determined at least in part by applying a behavior model associated with a user of the mobile device to attributes associated with the content object. The behavior model may be generated based at least in part on observed activities of the user. The...