US Patent Issued to iSpot.tv on Dec. 23 for "Methods and systems for cross-platform overlap modeling" (Washington, California, Illinois, Texas Inventors)

ALEXANDRIA, Va., Dec. 23 -- United States Patent no. 12,505,459, issued on Dec. 23, was assigned to iSpot.tv Inc. (Bellevue, Wash.).

"Methods and systems for cross-platform overlap modeling" was invented by Sean Muller (Redmond, Wash.), Michael Bardaro (Snoqualmie, Wash.), Dipti Shah (Pleasanton, Calif.), Vijoy Gopalakrishnan (Algonquin, Ill.), Sam Hui (Houston) and Jonathan Woodard (Renton, Wash.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A multivariate probit model is used to determine overlaps for reach and impressions for a plurality of different platforms."

The patent was filed on May 1, 2024, under Application No. 18/652,732.

*For further information, including images, charts and tables, please v...