ALEXANDRIA, Va., Aug. 25 -- United States Patent no. 12,720,128, issued on Aug. 25, was assigned to INVIDI Technologies Corp. (Princeton, N.J.).
"In-content advertising system" was invented by Nick Chuah (Singapore), Niranjana Krishnaswamy (Princeton, N.J.) and Alden Lloyd Peterson II (Princeton, N.J.).
According to the abstract* released by the U.S. Patent & Trademark Office: "A system and associated functionality are described for enabling replacement of in-content advertising (ICA) content in programming segments without creating and distributing full program versions. One or more ICA opportunities (702) are provided in a programming stream (700). To enable replacement of less than the whole program, a replaceable program segment (704)...