US Patent Issued to Intuit on Sept. 22 for "Multi-arm bandit for continuous traffic allocation in A/B testing having continuous rewards" (California Inventor)

ALEXANDRIA, Va., Sept. 24 -- United States Patent no. 12,743,667, issued on Sept. 22, was assigned to Intuit Inc. (Mountain View, Calif.).

"Multi-arm bandit for continuous traffic allocation in A/B testing having continuous rewards" was invented by Shankar Sankararaman (Burlingame, Calif.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Certain aspects of the disclosure provide for dynamically routing traffic in A/B testing environments. In examples, a method may include receiving reward data associated with each respective variant of a set of variants corresponding to continuous values representing an outcome measure for the respective variant; generating a posterior probability density function for each resp...