US Patent Issued to International Business Machines on Sept. 1 for "Computer-based identification and presentation of virtual world advertisements" (Massachusetts, Florida, New Hampshire Inventors)

ALEXANDRIA, Va., Sept. 1 -- United States Patent no. 12,725,186, issued on Sept. 1, was assigned to International Business Machines Corp. (Armonk, N.Y.).

"Computer-based identification and presentation of virtual world advertisements" was invented by Paul R. Bastide (Ashland, Mass.), Robert E. Loredo (North Miami Beach, Fla.) and Matthew E. Broomhall (Goffstown, N.H.).

According to the abstract* released by the U.S. Patent & Trademark Office: "In an approach to improve enhancing advertising effectiveness in a virtual environment, embodiments identify placement context for an identified advertisement in a predetermined area in a virtual world based on received advertisements, visual data from a user, identified contextual data, and the ide...