US Patent Issued to International Business Machines on Feb. 3 for "Computer-based content personalization of a visual display" (North Carolina Inventors)

ALEXANDRIA, Va., Feb. 3 -- United States Patent no. 12,541,896, issued on Feb. 3, was assigned to International Business Machines Corp. (Armonk, N.Y.).

"Computer-based content personalization of a visual display" was invented by Hernan A. Cunico (Holly Springs, N.C.), Martin G. Keen (Cary, N.C.) and Harry Hoots (Raleigh, N.C.).

According to the abstract* released by the U.S. Patent & Trademark Office: "In an approach to improve adaptive content and responsive web content, embodiments of create a profile associated with a user based on monitoring online activity of the user and analyze and classify content displayed to the user based on collected data associated with a reaction from the user. Further, embodiments derive a preliminary set o...