US Patent Issued to International Business Machines on Feb. 17 for "Message engagement enhancement utilizing eye tracking and text analysis" (Indian Inventors)

ALEXANDRIA, Va., Feb. 17 -- United States Patent no. 12,556,500, issued on Feb. 17, was assigned to International Business Machines Corp. (Armonk, N.Y.).

"Message engagement enhancement utilizing eye tracking and text analysis" was invented by Vamshi Dondapati (Hyderabad, India) and Shabna Madathil Thattantavida (Bangalore, India).

According to the abstract* released by the U.S. Patent & Trademark Office: "According to one embodiment, a method, computer system, and computer program product for electronic message engagement assessment is provided. The present invention may include displaying an electronic message to be read by a recipient on a device of the recipient; ranking an importance of one or more words and phrases in the electronic...