US Patent Issued to Hustle on July 28 for "Techniques to facilitate personalized, text messaging campaigns at scale" (California Inventor)

ALEXANDRIA, Va., July 28 -- United States Patent no. 12,694,428, issued on July 28, was assigned to Hustle Inc. (San Francisco).

"Techniques to facilitate personalized, text messaging campaigns at scale" was invented by Robert T. Lindsay (San Francisco).

According to the abstract* released by the U.S. Patent & Trademark Office: "Described herein are techniques for integrating personalized video clips, and video-based stories with a text messaging platform or service. In some instances, an administrative end-user establishes a text messaging campaign, and designates one or more agent end-users to assist in executing the campaign. The admin end-user may designate specify one or more quality assurance routines that are to be executed against...