ALEXANDRIA, Va., Nov. 3 -- United States Patent no. 12,784,085, issued on Nov. 3, was assigned to Hallmark Cards Inc. (Kansas City, Mo.).

"Media-enhanced gifting system" was invented by Kevin Weldon Swanson (Kansas City, Mo.) and Gary Thomas Pratt (Lawrence, Kan.).

According to the abstract* released by the U.S. Patent & Trademark Office: "An improved gifting system is provided, one embodiment of which includes a container to receive a gift, a thematic character depicted on at least a portion of the container, and a unique identifier coupled to or associated with the container. The unique identifier uniquely identifies the container and is useable to reference a digital record stored in a computing system, which includes a registration da...