ALEXANDRIA, Va., March 17 -- United States Patent no. 12,581,146, issued on March 17, was assigned to GRASS VALLEY Ltd. (College Park, Md.).

"System and method for dynamically modifying a timeline recipe for targeted content delivery" was invented by Andrew Riley (Kennewick, Wash.), James Wilson (Newbury, Great Britain), James Westland Cain (Newbury, Great Britain) and Charles S. Meyer (Crystal Bay, Nev.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system is provided for dynamically modifying a timeline recipe for targeted content delivery. The system includes a content consumption profiler configured to receive viewer profile data relating to a plurality of content consumption devices and to dynamically...