US Patent Issued to Google on March 24 for "Reach and frequency prediction for digital component transmissions" (California Inventors)

ALEXANDRIA, Va., March 24 -- United States Patent no. 12,585,844, issued on March 24, was assigned to Google LLC (Mountain View, Calif.).

"Reach and frequency prediction for digital component transmissions" was invented by Jiayu Peng (Sunnyvale, Calif.) and Matthew Tran Clegg (Los Angeles).

According to the abstract* released by the U.S. Patent & Trademark Office: "In one aspect, there is provided a method performed by one or more computers that includes: obtaining an observed frequency histogram corresponding to an observed transmission commitment, where a transmission commitment specifies a number of transmissions of a digital component; generating a frequency model based on the observed frequency histogram, where the frequency model is...