US Patent Issued to Frito-Lay North America on Dec. 30 for "System and method for impulse purchase prompting" (Texas Inventors)

ALEXANDRIA, Va., Dec. 31 -- United States Patent no. 12,511,682, issued on Dec. 30, was assigned to Frito-Lay North America Inc. (Plano, Texas).

"System and method for impulse purchase prompting" was invented by John S. Phillips (Plano, Texas) and George Benjamin Mayfield (Plano, Texas).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method of prompting impulse purchases includes detecting a position of a customer at an impulse purchase location via an impulse purchase prompt initiator, automatically transmitting, via the impulse purchase prompt initiator, an impulse purchase prompt to the customer, fulfilling, in near-real time, an impulse purchase request transmitted by the customer in response to the impu...