US Patent Issued to FMR on Sept. 1 for "Systems, methods, and media for comparing variations of electronic content in relation to a measured metric and/or generating a causal model to calculate the effect of an input variable on a desired outcome" (Indian, American Inventors)

ALEXANDRIA, Va., Sept. 1 -- United States Patent no. 12,725,177, issued on Sept. 1, was assigned to FMR LLC (Boston).

"Systems, methods, and media for comparing variations of electronic content in relation to a measured metric and/or generating a causal model to calculate the effect of an input variable on a desired outcome" was invented by Raj Devesh (Bangalore, India), Ankit Ashok Baraskar (Pune, India) and Manish Worlikar (Flower Mound, Texas).

According to the abstract* released by the U.S. Patent & Trademark Office: "In an embodiment, a feature that is different between variations of web-based electronic content can be determined to be a true and significant cause of a difference of a measured metric when three conditions are met. Th...