ALEXANDRIA, Va., Jan. 28 -- United States Patent no. 12,537,781, issued on Jan. 27, was assigned to FMR LLC (Boston).
"Personalizing user experience across channels" was invented by Ashwin Veeravalli Gopalakrishnan (Tamilnadu, India), Boris Vulikh (Swampscott, Mass.) and Mohammedi Padaria (Holly Springs, N.C.).
According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and apparatuses are described for providing a centralized treatment selector for providing personalized cross-channel treatments for a given user. A computing device of a system establishes a first communication session with a user in a first channel. The system receives, at a treatment selector application, a user identifier and an experience conte...