ALEXANDRIA, Va., May 26 -- United States Patent no. 12,639,727, issued on May 26, was assigned to DoubleVerify Inc. (New York).
"System and method for identifying online advertisement laundering and online advertisement injection" was invented by Matthew Mclaughlin (Severna Park, Md.) and Roy Kalman Rosenfeld (Jerusalem).
According to the abstract* released by the U.S. Patent & Trademark Office: "The present invention provides improved techniques for identifying online advertisement laundering and online advertisement injection that may occur during the serving of advertisements to browsers. For example, in one embodiment, a method of identifying fraudulent advertising activities may comprise obtaining information identifying a computer s...