US Patent Issued to DISH Technologies on March 3 for "Systems and methods for assessing viewer interest in content and advertisements" (Colorado Inventor)

ALEXANDRIA, Va., March 3 -- United States Patent no. 12,568,273, issued on March 3, was assigned to DISH Technologies LLC (Englewood, Colo.).

"Systems and methods for assessing viewer interest in content and advertisements" was invented by John Card II (Denver).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method for assessing viewer interest in content and advertisements may include receiving an indication regarding a content playback mode change (e.g., a change from a skip or fast-forward mode to a pause or rewind mode) occurring during playing of a media content segment such as a television program or movie. The method then proceeds to associate the playback mode change with a sub-segment of the televis...