US Patent Issued to DISH TECHNOLOGIES on June 23 for "Addressable advertising insertion for playout delay" (Colorado Inventor)

ALEXANDRIA, Va., July 15 -- United States Patent no. 12,666,093, issued on June 23, was assigned to DISH TECHNOLOGIES LLC (Englewood, Colo.).

"Addressable advertising insertion for playout delay" was invented by John Grant (Centennial, Colo.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A computer implemented method for inserting advertisement content into a program content stream includes receiving, by a headend content server, the program content stream. The program content stream includes an advertisement insertion cue. The method further includes detecting the advertisement insertion cue in the program content stream, and the advertisement insertion cue indicates an insertion point in the program conten...