US Patent Issued to DENSO International America on Sept. 1 for "Location based retail media and ad attribution system" (Michigan Inventors)

ALEXANDRIA, Va., Sept. 1 -- United States Patent no. 12,726,788, issued on Sept. 1, was assigned to DENSO International America Inc. (Southfield, Mich.).

"Location based retail media and ad attribution system" was invented by Wilson Yim (Ann Arbor, Mich.), Thomas Krzyzak (Livonia, Mich.), Sibu Varughese (Shelby Township, Mich.), Matthew Johnson (Oak Park, Mich.), Martin Nespolo (Grosse Pointe Woods, Mich.), Justin Mcbride (South Lyon, Mich.) and Andrew Bianchi (Birmingham, Mich.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method and system for providing advertisements to user device includes determining a first location of a user device within a premises. The user device is associated with a user device...