US Patent Issued to Datonics on Sept. 8 for "Providing collected profiles to media properties having specified interests" (New York Inventor)

ALEXANDRIA, Va., Sept. 8 -- United States Patent no. 12,731,173, issued on Sept. 8, was assigned to Datonics LLC (New York City, N.Y.).

"Providing collected profiles to media properties having specified interests" was invented by Roy Shkedi (Forest Hills, N.Y.).

According to the abstract* released by the U.S. Patent & Trademark Office: "To improve monetization of electronic advertisement placement, a profile owner company operates an automatic system for identifying media properties that have interests in specific profiles or profiles of a specified category or kind. The profile owner recognizes a collected visitor profile as one that a media property has previously requested or one that is within a category that a media property has prev...