ALEXANDRIA, Va., July 15 -- United States Patent no. 12,666,101, issued on June 23, was assigned to Cross Screen Media LLC (Alexandria, Va.).

"Method and artificial intelligence system for developing enhanced plans related to messaging across cross-screen media platforms" was invented by Michael Beach (Alexandria, Va.), Peter Sheridan (Alexandria, Va.) and Zhuoqi Du (Bellevue, Wash.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A set of criteria for deploying an advertisement campaign to a set of audience members associated with a region are received. An audience propensity dataset associated with media platforms are received. The media platforms can include a first and second set of media platforms. Conten...