ALEXANDRIA, Va., June 2 -- United States Patent no. 12,647,659, issued on June 2, was assigned to Cox Communications Inc. (Atlanta).

"System and method for providing links to viewers to access additional content for viewing" was invented by Yousef Wasef Nijim (Roswell, Ga.), James Alan Strothmann (Johns Creek, Ga.), Jay Paul Langa (Cumming, Ga.) and Eric S. Roberts (Johns Creek, Ga.).

According to the abstract* released by the U.S. Patent & Trademark Office: "A URL personalization system allowing a television service provider to dynamically associate multiple URLs with the video content item being viewed by the customer is provided. The associated URLs point to additional content that may be of interest to different customer demographics....