US Patent Issued to Comscore on Sept. 9 for "Combining measurements based on beacon data" (Virginia Inventors)

ALEXANDRIA, Va., Sept. 10 -- United States Patent no. 12,413,496, issued on Sept. 9, was assigned to Comscore Inc. (Reston, Va.).

"Combining measurements based on beacon data" was invented by Brian Pugh (Sterling, Va.), Hilary Spring (Reston, Va.) and Balakrishnan Vinayak Nair (Herndon, Va.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and systems for determining usage are described. Initially, site-centric data and panel-centric data are accessed and pre-processed. Initial usage measurement data is determined based on the pre-processed site-centric data. One or more adjustment factors are determined based on the pre-processed panel-centric data. The one or more adjustment factors are applied to the...