ALEXANDRIA, Va., July 14 -- United States Patent no. 12,684,183, issued on July 14, was assigned to Comcast Cable Communications LLC (Philadelphia).
"Measuring video-content viewing" was invented by Robert Alan Orlowski (Centennial, Colo.).
According to the abstract* released by the U.S. Patent & Trademark Office: "A computer-implemented method of using video program viewer interaction data to calculate viewing activity, including second-by-second viewing metrics, associated with a video asset. The calculated metrics provide detailed information on customer viewing behavior which can be used to drive business decisions for service providers, advertisers and content producers."
The patent was filed on Oct. 10, 2024, under Application No. ...