US Patent Issued to Comcast Cable Communications on Aug. 25 for "Intelligent routing fabric for asset insertion in content" (Colorado Inventor)

ALEXANDRIA, Va., Aug. 25 -- United States Patent no. 12,720,127, issued on Aug. 25, was assigned to Comcast Cable Communications LLC (Philadelphia).

"Intelligent routing fabric for asset insertion in content" was invented by Julianne Samuelson (Franktown, Colo.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods presented herein provide for intelligent routing of requests for insertion of advertisements into content. A network element, communicatively coupled to content distributors and to advertisement decision servers (ADSs), is operable to receive a first set of requests from a first of the content distributors for advertisements to be inserted into content provided by the first content dis...