US Patent Issued to Cerebri AI on Dec. 16 for "Predicting the effectiveness of a marketing campaign prior to deployment" (Canadian, American Inventors)

ALEXANDRIA, Va., Dec. 16 -- United States Patent no. 12,499,467, issued on Dec. 16, was assigned to Cerebri AI Inc. (Austin, Texas).

"Predicting the effectiveness of a marketing campaign prior to deployment" was invented by Gabriel M. Silberman (Austin, Texas), Michael L. Roberts (Austin, Texas), Jean Belanger (Austin, Texas), Hessie Jones (Pickering, Canada) and Karen Bennet (Toronto).

According to the abstract* released by the U.S. Patent & Trademark Office: "In some implementations, a computing device may determine, from multiple data sources, multiple event timelines, with each event timeline associated with a customer. Each event in an event timeline represents an interaction between the customer and a vendor of goods and/or services...