ALEXANDRIA, Va., Feb. 3 -- United States Patent no. 12,541,557, issued on Feb. 3, was assigned to Block Inc. (Oakland, Calif.).
"Persona based modeling system" was invented by Simen Smith Aulie (Oslo, Norway).
According to the abstract* released by the U.S. Patent & Trademark Office: "Persona based modeling systems and techniques are described. In one or more examples, a user interface is displayed having a plurality of representations of a plurality of personas, each persona of the plurality of personas modeling one or more user characteristics. An input is received via the user interface as selecting a first persona and in response digital content is output via the user interface. The digital content is selected from a plurality of digi...