US Patent Issued to Amazon Technologies on Sept. 22 for "Cookie-less network environment and use of cohorts for anonymous traffic approximation" (California, New York, Washington Inventors)

ALEXANDRIA, Va., Sept. 24 -- United States Patent no. 12,743,477, issued on Sept. 22, was assigned to Amazon Technologies Inc. (Seattle).

"Cookie-less network environment and use of cohorts for anonymous traffic approximation" was invented by Behrooz Omidvar Tehrani (Santa Clara, Calif.), Hungjen Wang (Scarsdale, N.Y.), Vykunth Ashok (Bellevue, Wash.) and Kirtan Modi (Seattle).

According to the abstract* released by the U.S. Patent & Trademark Office: "A system receives a request for content insertion in a web page for presentation at a device. The request includes contextual information about web traffic between the device and a web server, and the request excludes an identifier of a user of the device. The system associates the request ...