ALEXANDRIA, Va., March 17 -- United States Patent no. 12,579,185, issued on March 17, was assigned to Amazon Technologies Inc. (Seattle).

"Persona identification based on comparison of entities" was invented by Andrew David Cross (San Antonio), Gerard Guy Medioni (Los Angeles), Saurabh Gupta (Edmonds, Wash.), Yanhao Chen (San Jose, Calif.), Muhammad Tauseef Ulislam (Redmond, Wash.) and Yow-Hann Lee (Lakewood, Wash.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods are provided to assign personas to identified entities based on entity data. A system can obtain image data and identify a first entity within the image data. The system can obtain entity data indicating one or more entities and on...