US Patent Issued to Amazon Technologies on July 28 for "Optimization of secondary media content selection for insertion in primary media content by use of bulk directory and matching criteria via immutable blockchain" (Texas Inventor)

ALEXANDRIA, Va., July 28 -- United States Patent no. 12,694,153, issued on July 28, was assigned to Amazon Technologies Inc. (Seattle).

"Optimization of secondary media content selection for insertion in primary media content by use of bulk directory and matching criteria via immutable blockchain" was invented by Andrew Christopher Chud (Austin, Texas).

According to the abstract* released by the U.S. Patent & Trademark Office: "A method and system to provide acquired sets of secondary media content. The method may include identifying, in a first cryptographically protected record in a distributed database, one or more available sets of secondary media content to be provided, causing a second cryptographically protected record to be writte...