US Patent Issued to Amazon Technologies on July 15 for "Management of SCTE and contents in ad breaks for compatibility" (American, British Inventors)

ALEXANDRIA, Va., July 16 -- United States Patent no. 12,363,398, issued on July 15, was assigned to Amazon Technologies Inc. (Seattle).

"Management of SCTE and contents in ad breaks for compatibility" was invented by Yongjun Wu (Bellevue, Wash.), Benjamin Raphael Forman (Watford, Great Britain), Avinash Priya Khurana (Beaverton, Ore.) and James Wesley Bell (Plano, Texas).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and apparatus are described for delivering streams of media content in ways that maintain compatibility among different streaming protocols for inserting secondary content into the streams of media content. This is accomplished by encoding media content the same for each streaming protoco...