US Patent Issued to Amazon Technologies on Feb. 24 for "Content personalization metrics" (California, Washington Inventors)

ALEXANDRIA, Va., Feb. 24 -- United States Patent no. 12,562,171, issued on Feb. 24, was assigned to Amazon Technologies Inc. (Seattle).

"Content personalization metrics" was invented by Mark Conrad Kockerbeck (Laguna Niguel, Calif.), Jaber Jaber (Corona, Calif.) and Manish Dutt Sharma (Sammamish, Wash.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Techniques for determining a level of personalization for content presented to users are described. A system may determine the level of personalization based on the number of users that receive the same content within a given time period, where if a large number of users receive the same content than the output is not personalized. The personalization level can be...