ALEXANDRIA, Va., July 7 -- United States Patent no. 12,675,539, issued on July 7, was assigned to ALIBABA GROUP HOLDING Ltd. (George Town, Cayman Islands).

"Method and apparatus for processing user behavior data" was invented by Jun Zhou (Hangzhou, China) and Qing Cui (Hangzhou, China).

According to the abstract* released by the U.S. Patent & Trademark Office: "The present disclosure provides methods and apparatuses for processing user behavior data. One exemplary processing method comprises: acquiring behavior data of a user, and a time at which the behavior data is generated; determining at least one of a timeliness factor and a periodicity factor corresponding to the behavior data according to the time at which the behavior data is gen...