US Patent Issued to ADOBE on March 24 for "Causal multi-touch attribution" (Indian Inventors)

ALEXANDRIA, Va., March 24 -- United States Patent no. 12,585,924, issued on March 24, was assigned to ADOBE INC. (San Jose, Calif.).

"Causal multi-touch attribution" was invented by Aniket Agrawal (Surat, India), Nikhil Sheoran (Chandigarh, India) and Gaurav Sinha (Bangalore, India).

According to the abstract* released by the U.S. Patent & Trademark Office: "An apparatus and method for causal multi-touch attribution are described. One or more aspects of the apparatus and method include a time series component configured to generate an ordered series representing a plurality of precursor events corresponding to a result event, wherein each of the precursor events is associated with an event category from a set of event categories; a tempor...