ALEXANDRIA, Va., Dec. 23 -- United States Patent no. 12,505,462, issued on Dec. 23, was assigned to Adobe Inc. (San Jose, Calif.).
"Actionable KPI-driven segmentation" was invented by Xiang Wu (Mountain View, Calif.), Zhenyu Yan (Cupertino, Calif.), Yi-Hong Kuo (Sunnyvale, Calif.), Wuyang Dai (San Jose, Calif.), Polina Bartik (San Jose, Calif.) and Abhishek Pani (San Francisco).
According to the abstract* released by the U.S. Patent & Trademark Office: "An improved analytics system generates actionable KPI-based customer segments. The analytics system determines predicted outcomes for a key performance indicator (KPI) of interest and a contribution value for each variable indicating an extent to which each variable contributes to predicte...