US Patent Issued to Adeia Media Holdings on July 28 for "Systems and methods for modifying commercials" (New York Inventor)

ALEXANDRIA, Va., July 28 -- United States Patent no. 12,695,958, issued on July 28, was assigned to Adeia Media Holdings LLC (San Jose, Calif.).

"Systems and methods for modifying commercials" was invented by Seth Haberman (New York).

According to the abstract* released by the U.S. Patent & Trademark Office: "Methods and apparatuses to deliver at least a portion of an advertisement to a viewer at normal playback speeds after receiving a command from the viewer to fast-forward through an advertisement faster than normal playback speeds are described. In one example, a portion of the advertisement may be delivered to be played at normal playback speeds, and the remaining portion may be delivered to be played at a playback speed that is fast...