ALEXANDRIA, Va., July 21 -- United States Patent no. 12,689,780, issued on July 21, was assigned to Adeia Media Holdings LLC (San Jose, Calif.).

"Dynamic bandwidth allocation for addressable content" was invented by Seth Haberman (New York), Gerrit Niemeijer (Maplewood, N.J.), Alex Jansen (Jersey City, N.J.), Erik Van de Pol (South Orange, N.J.) and Andrew Fife (Hoboken, N.J.).

According to the abstract* released by the U.S. Patent & Trademark Office: "Systems and methods for push-based dynamic bandwidth allocation deliver addressable, advertising content in a digital network. Bandwidth is allocated on a push basis in response to receiving a trigger from a content distribution stream. The trigger contains data indicating an addressable br...